boi is an independent creative studio started by kat mata and rachel keeton. we built boi with the belief that dumb is the new smart. that real people and real experiences should be celebrated. and that brands need original thinking now more than ever. 

that’s where boi comes in. 

we have a network of trusted creative partners to build the right team for each project. designers, writers, creators, photographers, djs, screenprinters, memeologists, magicians, dog walkers, mechanics, and pretty much anyone else you could need to get the job done. 

the result is work that stands out and feels connected to culture in a way that could only be brought to you by a bunch of idiots.